Agritourism, as it is defined most broadly, involves any agriculturally-based operation or activity that brings visitors to a farm or ranch. Agritourism has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, Agritourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, picking fruit, feeding animals, or staying at a B&B on a farm.
Agritourism is a form of niche tourism that is considered a growth industry in many parts of the world, including Australia, Canada, the United States, and the Philippines. Other terms associated with Agritourism are “agritainment”, “value added products”, “farm direct marketing” and “sustainable agriculture”. People have become more interested in how their food is produced. They want to meet farmers and processors and talk with them about what goes into food production. For many people who visit farms, especially children, the visit marks the first time they see the source of their food, be it a dairy cow, an ear of corn growing in a field, or an apple they can pick right off a tree. Farmers and ranchers use this interest to develop traffic at their farmor ranch, and interest in the quality of their products, as well as awareness of their products.
Gozo has already established Agritourism as one of its important Island’s niches. At Ta’ Mena Estate one can be immersed in the typical Gozitan country-side, surrounded by the natural and calm environment with breathtaking views. The estate is situated in the picturesque Marsalforn Valley between Victoria and Marsalforn Bay. The estate includes a fruit garden, an olive grove with about 1500 olive trees, an orange grove, and over ten hectares of vineyards. It enjoys
the panoramic views of the Gozo Citadel and the surrounding hills and villages. At Ta’ Mena Estate, vines, olives, lemons, oranges, various fruit trees, strawberries, tomatoes, melons, water melons and other vegetables are cultivated. They produce their own wine in a state of the art winery; press their olives to produce a unique cold pressed extra virgin olive oil, which is very low
acidity. They also produce various typical liqueurs and foods from our different fruit, vegetables and herbs. Their sundried tomato paste is a must to try!